What Every Business Owner Should Know about Buying Premium Domains
Looking to buy a great domain name for your new website or ecommerce store? Here is what every business owner should know about buying premium domains!
There are so many different websites and places to buy domain names and while most of the domain name registrars are reputable, there are some crucial points to keep in mind when deciding where you want to register your domain.
You need to keep in mind that you don’t have to host your new site at the same place you purchase your domain name.
We can all agree that the domain market is a mercurial one and when it comes to buying premium domains, it can be a real challenge, especially if you are looking for something unique. If you don’t have a lot of experience in buying and selling domains, don’t worry as we have a few tips and suggestions that can ease the process.
Here is what every business
owner should know about buying premium domains:
➢ Find out who owns the domain name
The first thing you need to do is separate Domainers from Cybersquatters because they are very different. Cybersquatters are individuals who purchase typos of your brand or violate Trademarks in order to damage your brand. Domainers are not Cybersquatters and they aren’t breaking any laws. As a matter of fact, they tend to be the more reasonable when selling domains and they have a great understanding of the market. The domain price varies dramatically and depends on who currently owns it. The experts usually group the domain owners in 3 different categories – people who purchased the domain name for a personal use, domain investors, and companies that purchased the domain to use it one day. The domain price is dependent on which category the domain owner falls into. What are we trying to say is that you need to understand who owns the domain. There are lots of services that can show you who owns the domain but we highly recommend to use DomainTools.com.
➢ Reach out to the domain owner
By now, you should have been able to locate the domain name owner, his phone number and email address. Your strategy should be different based on who owns it. If the domain is owned by a random person, email the domain owner and let him know you are interested in buying the domain name and you want to know what price you have in mind. If the domain name you want is owned by a domain investor, send an email where you will ask for a price. This is your best scenario as domain investors tend to have thousands of domain names and they are usually unaware of the market value. If the domain name you want is owned by a company, set your expectations low. Usually, these companies want high prices for premium domains. You probably aren’t going to be able to communicate and negotiate with a company on your own. We recommend you to hire a domain broker.
➢ Learn more
You already know the important things you need to buy premium domains. Still, there are a lot of resources out there to learn from on how to find and buy the right domain. If you want to get an inside information and learn more we recommend you read helpful articles, watch tutorials and videos or attend domain name conferences.
Hopefully, this article will help you find and buy the perfect buy a domain for your new website, blog or ecommerce website. Follow the tips, take all the time you need, and close the deal successfully.